Creative strategy + ad production for Meta

Meta burns through creative.
We keep it fresh.

We find new reasons to buy in your reviews, comments and competitors’ ads, then turn them into video and static concepts. A new batch every Monday. Your media buyer keeps running the account.

Hi, I’m Daria.

How we find new concepts for your product, in 90 seconds. Video coming soon

start here

If you’ve been here before

You’ve tried
all of it.

Different setups, same result. Your buyer has seen every claim in your category, and last month’s winners are already fatiguing.

things we tried ✎

  • UGC creatorshalf the videos never went live
  • AI ad toolsAI slop. nobody bought.
  • Freelance editornice cuts, no strategy
  • A creative agency20 ads = 1 concept, 20 times
  • Found a winner!iterations took 3 weeks. momentum gone.
  • Revisions4 rounds, 2 weeks lost
  • New hooks, same ideaCPA still climbing

Your market is sophisticated. Another hook on the same claim won’t move it.

It needs new concepts, and a lot of them.

Creative strategy · real Masderm work

One product.
Dozens of ways
to sell it.

We don’t start with AI. We start with buying situations: who the buyer is, what they’re trying to fix, what they tried before and why it didn’t work. Each answer is a reason to buy. Each reason becomes an angle.

Our Masderm buyer map with six buyer groups

Our buyer map6 buyer groups, each with its own objection.

Already moisturises. Skin changed around menopause.

Life stage“Everyone talks about hot flushes. Nobody talks about your skin.”
Problem mechanism
Skin needs change around menopause. The old lotion was made for different skin.
Solution mechanism
A daily body cream for hydrated, firmer-looking skin.
Awareness + funnel
  1. Unaware
  2. Problem aware
  3. Solution aware
  4. Product aware
  5. Most aware

TOF · coldNever heard of the brand

AI UGCArms and knees after 50▶ Watch with sound
Masderm device modes guide

Product guideRF is one of five modes. The red light is a different one.

Compares RF devices by the red light she can see.

New mechanism“The red light isn’t the RF.”
Problem mechanism
The red light is LED. It isn’t the radiofrequency doing the work.
Solution mechanism
Conductive cream + RF mode, used together.
Awareness + funnel
  1. Unaware
  2. Problem aware
  3. Solution aware
  4. Product aware
  5. Most aware

MOF · warmComparing devices

Mechanism explainerThe red light isn’t the RF▶ Watch with sound
Verified reviews
Review by Paquita Fernandez, verified buyer
“at 62 you don’t expect much” → age is the objection
Review by Loli Lozano Sanchez, verified buyer
“the litre size… good price” → value is a reason

Bought a device. Now it sits in a drawer.

Owner objection“The most expensive device is the one in your drawer.”
Problem mechanism
Too many modes. People get confused and stop.
Solution mechanism
One simple routine, shown step by step.
Awareness + funnel
  1. Unaware
  2. Problem aware
  3. Solution aware
  4. Product aware
  5. Most aware

BOF · hotKnows it, needs a push

Problem / solutionThe drawer▶ Watch with sound
Masderm planning mind map

Planning boardBuyers → desires → objections → angles → formats.

Tried ten creams. Believes none of them.

Market sophistication“POV: it’s your 11th jar this year.”
Problem mechanism
Every cream makes the same promise. She’s heard them all.
Solution mechanism
Show what’s actually different: cream + RF as one routine.
Awareness + funnel
  1. Unaware
  2. Problem aware
  3. Solution aware
  4. Product aware
  5. Most aware

TOF · coldHeard every claim (high sophistication)

POVJar number eleven▶ Watch with sound

click for the next step

…and more routes from the same research

The work

Made to stop the scroll.
Built to sell.

Original work by our team. Hover to preview, tap to watch with sound.

How it works

From call to weekly winners.

Day 0

Deep-dive call

30–60 minutes on your product, your ad account and what’s stuck.

YOUR TEAM
STRATEGIST
00:00● ● ●
  • Who buys twice? Why?
  • Which ads died fastest?
  • What do reviews repeat?
Days 1–3

Research

Ads Library, competitor PDPs, reviews, comments, forums. Then the buying-situation map.

Days 3–7

First batch

Each angle tested cheap first: statics and simple videos, across cold and warm traffic.

Same week

Revisions

Comment in one place. We start right away.

1Hook is slowDone ✓2Swap the first lineDone ✓
Every week

Build out winners

Winners get new hooks, formats and creators. Ads that didn’t get spend count as untested, not dead. Plus new angles every week.

Why winners stop scaling

More of the same ad
reaches the same people.

Labels are real buyer reasons from our Masderm research. Each one became its own ad.

Your options

Why brands pick us.

Monday BatchFreelancers & UGC creatorsTypical creative agency
Research before scriptsEvery productYour briefSometimes
New concepts, not just new hooksBuilt inRarelyVaries
First adsWithin the first weekDepends on availabilityAfter long onboarding
VolumeUp to 50 a weekA few at a timeSet by package
Creators, shoots, shippingNot neededEvery videoOften
FormatsUGC, demo, animation, staticOne style eachDepends on team
Winners built out into new formatsIncludedPaid extraVaries
How you payFlat fee + share only on winnersPer videoRetainer or % of spend

swipe to compare →

Typical setups, not ratings of specific providers.

Beyond the ad

Ads get the click.
Your product page closes the sale.

The same research shapes your PDP images. Each one answers a question a buyer has before they add to cart.

Pricing

We win when you win.

A flat monthly fee covers production. The rest comes only from ads that win.

Fair questions

Before you book.

Who is this for?

DTC and e-commerce brands already running Meta ads that need more creative than their team can make. It works best when your product already has reviews and a few months of ad history.

Will it look like AI?

Not if it’s done properly. We cast faces that fit the buyer, match your product to real packshots and edit every ad by hand. If something looks off, it doesn’t ship.

We tried AI ads before. Why would this work?

Most AI ads fail because of the idea, not the tool. They repeat one claim with a new face. We start from research and bring new concepts to every batch.

How does the share on winners work?

We agree upfront what counts as a winner and whether the share is on sales or ad spend. The percentage depends on your budget. If nothing wins, you only pay the monthly fee.

What counts as a new concept?

A new reason to buy or a new angle. A new hook, background or creator on the same idea is an iteration. We make both, and we label which is which.

What if an ad doesn’t get spend?

Then it’s untested, not a loser. We flag it to your buyer and decide together whether it gets another run.

What do you need from us?

Your product, access to reviews and past ads, and the deep-dive call. No samples to ship and no creators to manage.

Do you run the ads?

No. We make the creative and work with your media buyer or in-house team. You share results, we use them for the next batch.

Can you work on our product pages too?

Yes. PDP images and layout are part of Scale, and we review them in Growth.

Can you guarantee a winner?

No one honestly can. What we promise is more distinct concepts tested every week, with a clear reason behind each one.

Who’s behind this

Not a new team.
A new department.

We’re the team behind DAKLAI Studio, making AI campaigns and e-commerce visuals for brands since 2024. Monday Batch takes that craft and points it at one job: ads that sell on Meta.

See DAKLAI Studio ↗
DAKLAI Studio

Brands our team has created for

Deep-dive call with Daria

Show us your product.
We’ll show you what your ads are missing.

We look at your product, your current ads and your reviews before the call. You leave with concepts you can test, whether we work together or not.

Book a call with Daria →